If I were to ask you - what is your core product - how long would you take to answer? Your product, which could be a good, service or an idea - is why you are a business at the end of the day. But in a time of mergers, acquisitions, spin-offs and subsidiaries, the core product frequently gets lost in transition.
Spend some time thinking about your core product today. What have you done in past quarters to develop or strengthen it? Is it getting the adequate attention it deserves? Is your core product different from what it was when your business began?
At the end of this, you might walk away feeling comfortable that your business development is still aligned with your core competencies. Or you might be surprised to learn that your flagship product is no longer at the center of your business strategies.
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