Eminem rapped in 8 Mile, "If you had one shot, one opportunity, would you capture it? Or just let it slip?". Social media works in a somewhat similar albeit less dramatic fashion. Do things right, and your business could have millions of followers that grow at a steady pace. However, make a mistake and most of those fans might leave and never come back.
One of the biggest mistakes is poor content. If you have loyal customers that are willing to track you down, follow you on Twitter or like your Facebook page, then at a minimum you need to keep them there. It doesn't take much. Brands like Barclays quickly realized the price of not having great content and then losing the attention of millions of fans. Don't make that mistake. You have an audience, so go out and wow them.
One of the biggest mistakes is poor content. If you have loyal customers that are willing to track you down, follow you on Twitter or like your Facebook page, then at a minimum you need to keep them there. It doesn't take much. Brands like Barclays quickly realized the price of not having great content and then losing the attention of millions of fans. Don't make that mistake. You have an audience, so go out and wow them.
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